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Business Seller News - Autumn 2012

New - unit prices automatically calculated and displayed

From October, you’ll be able to show both the selling price of your item and its unit price. For example, you could create a listing for 10kg of washing powder at a selling price of £10, which would give you a unit price of £1 per kg.

This will help you to better comply with European laws on how the price of certain goods should be displayed.

Displaying unit prices will also help your buyers to easily compare the prices of similar items sold in different quantities.

screenshot of unit price display on item page

What you need to do

FROM TODAY


  • Use the unit type and unit quantity item specifics. The unit price will then be displayed to buyers on the search results pages and the item page.  

Details

Adding unit prices to listings

From October, when you list your item using the fixed price format in certain categories, you’ll be able to:

  • Enter the selling price, as normal, e.g. £10
  • Use the item specific for the relevant unit, e.g. kg
  • Use the item specific for the number of units, e.g. 10

The unit price will be automatically calculated, in the above example this is £1 per kg. It will be displayed on the search results pages and the item page underneath the selling price.

When to use unit prices

You should use unit prices on relevant fixed price format listings for products sold by weight (kg), volume (l or m3) length (m) or surface (m2). For example, items such as washing powder.

You won’t be able to display a unit price for auction-style listings. (This is not legally required.)

Laws on unit prices

Showing the unit price will help you to more easily comply with European laws on how the price of certain goods should be displayed. Business sellers who offer goods sold based on their weight, volume, length or surface must show both the selling price and the unit price.

Frequently asked questions

 

Where can I find out more about my legal obligations?

 

How do I provide the unit price information?

 

How does this affect international sellers?

 

Can I display unit prices using third-party listing tools?

 

Can I add unit prices to multi-variation listings?