- Increasing seller protection
- Improving your listing visibility
- Supporting your business
- International selling
Business Seller News - Autumn 2012
New - unit prices automatically calculated and displayed
From October, you’ll be able to show both the selling price of your item and its unit price. For example, you could create a listing for 10kg of washing powder at a selling price of £10, which would give you a unit price of £1 per kg.
This will help you to better comply with European laws on how the price of certain goods should be displayed.
Displaying unit prices will also help your buyers to easily compare the prices of similar items sold in different quantities.
What you need to do
Use the unit type and unit quantity item specifics. The unit price will then be displayed to buyers on the search results pages and the item page.
Adding unit prices to listings
From October, when you list your item using the fixed price format in certain categories, you’ll be able to:
- Enter the selling price, as normal, e.g. £10
- Use the item specific for the relevant unit, e.g. kg
- Use the item specific for the number of units, e.g. 10
The unit price will be automatically calculated, in the above example this is £1 per kg. It will be displayed on the search results pages and the item page underneath the selling price.
When to use unit prices
You should use unit prices on relevant fixed price format listings for products sold by weight (kg), volume (l or m3) length (m) or surface (m2). For example, items such as washing powder.
You won’t be able to display a unit price for auction-style listings. (This is not legally required.)
Laws on unit prices
Showing the unit price will help you to more easily comply with European laws on how the price of certain goods should be displayed. Business sellers who offer goods sold based on their weight, volume, length or surface must show both the selling price and the unit price.
Frequently asked questions
Where can I find out more about my legal obligations?
Each European country has its own laws on the pricing of different goods. Find out more about the legal requirements of unit prices.
How do I provide the unit price information?
You’ll be able to provide the unit price information through two new item specifics: unit type and unit quantity. These will only be available in relevant categories.
How does this affect international sellers?
Sellers actively listing on sites within Europe are subject to the laws that apply in those countries. Although Switzerland is not part of the European Union, it also has similar laws.
Can I display unit prices using third-party listing tools?
Check with your third-party listing tool provider to find out whether they support unit prices.
Can I add unit prices to multi-variation listings?
No, you can’t add unit prices to multi-variation listings. If you’re listing items that require a unit price to be displayed, you’ll need to list them individually.