Product identifiers will soon be required
Product identifiers will soon be required
Product identifiers will soon be required to list branded new and manufacturer refurbished items in specific categories, making it easier for buyers to quickly find what they’re looking for.
What you need to do
FROM EARLY JUNE
Start including product identifiers for branded new and manufacturer refurbished items in affected categories to enable buyers to find your items more easily.
FROM 29 JUNE
You must include product identifiers for single item listings in affected categories to complete your listing. This applies whenever you manually relist, or revise certain fields within, existing eligible listings too.
FROM EARLY 2016
You must include product identifiers for listings with variations in affected categories to complete your listing.
We’re improving the way we match items to buyer searches in specific categories by making it compulsory for product identifiers to be included. These include brand, Manufacturer Part Number (MPN) and Global Trade Item Number (GTIN). GTIN includes European Article Numbers (EAN) and International Standard Book Numbers (ISBN).
This is an important part of our ongoing work to improve the eBay.co.uk experience for all users. These are the categories which will be affected for all new listings of branded new and manufacturer refurbished items.
- Books, Comics & Magazines
- Business, Office & Industrial
- Cameras & Photography
- Clothes, Shoes & Accessories
- Computers/Tablets & Networking
- DVDs, Films & TV
- Health & Beauty
- Home, Furniture & DIY
- Mobile Phones & Communication
- Musical Instruments
- Pet Supplies
- Sound & Vision
- Sporting Goods
- Toys & Games
- Vehicle Parts & Accessories
- Video Games & Consoles
Remember, you’ll need to add this information from 29 June for single item listings and from early 2016 for listings with variations.
This applies to eligible listings in the following cases:
- All new and manually relisted listings.
- All listings in which you revise the Global Trade Item Number, Title, Category, Item Specifics or Condition.
- Although you don’t need to include product identifiers for auto-relisted listings and for other revisions, we recommend you do so.
- If the product identifier information is not available, you can select 'Does not apply' when creating or revising your listing.
- Sellers who list used, collectible, vintage or one-of-a-kind items are not required to include these unique product identifiers at this time.
Product identifiers are unique codes typically found on labels or bar codes which are used by retailers to help them keep track of and manage their stock.
Sellers who use product identifiers make it easier for buyers to find what they’re looking for, both on and off eBay, as well as on mobile devices. Items which include product identifiers are eligible for inclusion in more deals and promotions, plus you’re well prepared for future enhancements, such as new product reviews.
What happens next
Once the requirements come into effect, you’ll need to include this information in order to complete listings for branded new and manufacturer refurbished items. It also applies whenever you manually relist, or revise certain fields within, existing eligible listings. We’re updating our listing forms to highlight any missing details as well as adding in tips and hints to help you along.
Frequently asked questions
What about products that do not have unique identifiers, such as refurbished products?
In 2015, we will be asking you to add product identifiers for newly created listings of branded new and manufacturer refurbished items as well as any existing listings that you manually relist or in which you revise certain fields.
If the item truly does not have a unique product identifier, you can select ‘Does not apply’. The listing will not be considered non-compliant for specifying ‘Does not apply’, as long as it is accurate. Note that false information will be detected which could result in your listing being blocked or removed.
If I select 'Sell one like this' when starting my listing, will this include the product identifier?
Yes, if you use a matching item from our catalogue when listing your item, it will already include the necessary product identifiers.
Where do I add the required attributes and how do I recognise which are needed per listing?
Any time you create a new listing and manually relist, or revise certain fields within, existing eligible listings, we’ll highlight the fields in which you must include product identifiers. You will not be able to complete the listing if you do not provide this information.
How can I make sure that my items are relevant for international selling too? Are there differences?
For the best selling experience, including getting the most out of international sales, you should use product identifiers for listing all branded new and manufacturer refurbished items.
How does using product identifiers help buyers?
This information helps buyers make an informed decision about the particular product they are thinking about buying. In addition, listings with product identifiers help buyers locate good deals, identify trends and compare the same products.
If my item is not in the eBay catalogue, will I be penalised?
No, as long as you include valid product identifiers, the listing will comply with these requirements.
How do I add the information for listings with variations?
You can add both a Manufacturer Part Number and a Global Trader Item Number for each variation within a listing. However, you can assign only one brand to a listing at the parent level.