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Product identifiers will soon be required

Product identifiers will soon be required

Product identifiers will soon be required to list branded new and manufacturer refurbished items in specific categories, making it easier for buyers to quickly find what they’re looking for.

What you need to do

FROM EARLY JUNE

  • Start including product identifiers for branded new and manufacturer refurbished items in affected categories to enable buyers to find your items more easily.

FROM 29 JUNE

  • You must include product identifiers for single item listings in affected categories to complete your listing. This applies whenever you manually relist, or revise certain fields within, existing eligible listings too.

FROM EARLY 2016

  • You must include product identifiers for listings with variations in affected categories to complete your listing.

What's changing

We’re improving the way we match items to buyer searches in specific categories by making it compulsory for product identifiers to be included. These include brand, Manufacturer Part Number (MPN) and Global Trade Item Number (GTIN). GTIN includes European Article Numbers (EAN) and International Standard Book Numbers (ISBN).  

This is an important part of our ongoing work to improve the eBay.co.uk experience for all users. These are the categories which will be affected for all new listings of branded new and manufacturer refurbished items.

  • Baby
  • Books, Comics & Magazines
  • Business, Office & Industrial
  • Cameras & Photography
  • Clothes, Shoes & Accessories
  • Computers/Tablets & Networking
  • DVDs, Films & TV
  • Health & Beauty
  • Home, Furniture & DIY
  • Mobile Phones & Communication
  • Music
  • Musical Instruments
  • Pet Supplies
  • Sound & Vision
  • Sporting Goods
  • Toys & Games
  • Vehicle Parts & Accessories
  • Video Games & Consoles 

Remember, you’ll need to add this information from 29 June for single item listings and from early 2016 for listings with variations.

This applies to eligible listings in the following cases:

  • All new and manually relisted listings.
  • All listings in which you revise the Global Trade Item Number, Title, Category, Item Specifics or Condition.

Note:

  • Although you don’t need to include product identifiers for auto-relisted listings and for other revisions, we recommend you do so.
  • If the product identifier information is not available, you can select 'Does not apply' when creating or revising your listing.
  • Sellers who list used, collectible, vintage or one-of-a-kind items are not required to include these unique product identifiers at this time.
Product identifiers on eBay

Product identifiers are unique codes typically found on labels or bar codes which are used by retailers to help them keep track of and manage their stock. 

Sellers who use product identifiers make it easier for buyers to find what they’re looking for, both on and off eBay, as well as on mobile devices. Items which include product identifiers are eligible for inclusion in more deals and promotions, plus you’re well prepared for future enhancements, such as new product reviews.

What happens next

Once the requirements come into effect, you’ll need to include this information in order to complete listings for branded new and manufacturer refurbished items. It also applies whenever you manually relist, or revise certain fields within, existing eligible listings. We’re updating our listing forms to highlight any missing details as well as adding in tips and hints to help you along.

Frequently asked questions

 

What about products that do not have unique identifiers, such as refurbished products?

 

If I select 'Sell one like this' when starting my listing, will this include the product identifier?

 

Where do I add the required attributes and how do I recognise which are needed per listing?

 

How can I make sure that my items are relevant for international selling too? Are there differences?

 

How does using product identifiers help buyers?

 

If my item is not in the eBay catalogue, will I be penalised?

 

How do I add the information for listings with variations?

Related links

Using item specifics 
Using the eBay catalogue 
What is a Manufacturer Part Number? 
Global Trade Item Numbers at gs1.org